Hi, I'm Sanfie Dsouza!
Marketer transitioning to IT
Education
Masters of Business Administration (M.B.A.)
Edith Cowan University - March 2012
System Analysis and Design, Network Security, Database and SQL, Unified Modelling Language, Information Security, Object Oriented Programming, Strategic Management, Extensible Markup Language (X.M.L.), Software Project Management, ERP, Integrated IT Skills, Technology in Business Communication, Leadership and Change Management, Information Systems Strategies, Business Process Management, Business Strategy, etc.
Bachelor of Computer Applications (B. C. A.)
Goa University - Graduation April 2010
IT Project Management, Web Technology, ERP Systems, Computer Organization and Operating System, Java Programming, Data Structures using Java, DBMS, VB.Net, UML, Data Analysis,
Work Experience
Goa Pages UK
Co-founder, Director March 2024 - Current
As Co-Founder of GoaPages.com, I spearheaded the development, design, and feature integration of a comprehensive platform dedicated to showcasing Goa’s culture, businesses, and events. Responsible for driving business growth through strategic partnerships, digital marketing initiatives, and SEO optimization, while managing daily operations, financial planning, and product innovation to scale the platform’s reach. Developed IT-driven strategies to enhance platform scalability and user engagement, led full-cycle website development, and continuously refined features to improve user experience. Secured strategic partnerships, optimized revenue streams, and fostered a robust user community through technical initiatives and online engagement strategies.
Oxford University Press
Associate Marketing Manager April 2019 - Current
Successfully managed a diverse portfolio of Oxford University Press (OUP) journals, implementing tailored marketing strategies to achieve individual journal objectives through online and offline channels. Leveraged performance metrics to refine campaigns, driving audience engagement and optimizing impact. Prepared comprehensive reports for stakeholders and maintained strong relationships with internal teams and external partners. Managed budgets efficiently and collaborated across marketing teams on various tactics, including email campaigns, PPC, social media, content marketing, and events. Demonstrated leadership by guiding junior team members and spearheading initiatives. Achieved nearly 100,000 product downloads from a 6-month campaign, increasing usage by 16.7%.
care direct middle east
Marketing and Client Service Manager May 2016 - October 2018
Led marketing campaigns for prominent clients such as Procter & Gamble, Reckitt Benckiser, Kellogg's, and Sanofi-Aventis. Drove Point of Market Entry (POME) initiatives and implemented Below-The-Line (BTL) and Direct-to-Consumer activations, ensuring each strategy aligned with overall brand objectives. Acted as a liaison between brand teams and project management to ensure seamless execution and comprehensive reporting. Played a pivotal role in hiring and training project execution teams across various locations. Oversaw the production of campaign materials, ensuring timely delivery and quality standards. Mentored junior team members, providing industry insights and guidance. Drove business growth through strategic partnerships and client acquisitions, leading to a 5% increase in business volume.
Care Direct Middle East
Client Service Executive April 2013 - April 2016
Green Chili Marketing
Product Development Executive March 2012 - February 2013
Skills
Professional Skills
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Communication & Collaboration 90%
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Business & Marketing Strategy 90%
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Data Analysis 80%
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Project Management 90%
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Budgetting 80%
Technical Skills
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WordPress 90%
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Active Directories 90%
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Database Management - MySQL 75%
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Installing and Troubleshooting Computer and Networking Components 80%
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Netwotking - TCP/IP, HTTPS, FTP, DNS; configuring DHCP, VPN, Firewalls 85%
Interests
Travel & Exploration
I have a deep passion for traveling and exploring new destinations, especially enjoying driving to unfamiliar places. These journeys immerse me in diverse landscapes and offer valuable lessons. Each trip enhances my appreciation for different cultures and environments, broadening my perspective and inspiring personal growth. Navigating new routes and discovering hidden gems fuels my sense of adventure and curiosity.
Cooking
I find cooking to be a therapeutic activity that helps me decompress and alleviate stress. The process of preparing meals allows me to unwind and engage in a creative outlet. Additionally, I have a strong interest in trying new foods and exploring diverse flavors, which reflects my enthusiasm for expanding my palate and experiencing different culinary traditions.
